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 It is often a challenge for brands to innovate themselves every time they launch a new product. Most often they jump on board the online  bandwagon by building Facebook applications or being visible on popular social media sites. These allows the brand to create a transparent and relax connection to it's clients.

The digital platform, in general, has provided brands the opportunity to connect with customers but it often lack control. For certain initiatives or messages, maintaining a higher level of control can be necessary to provide a more branded experience. In the past this may have implied an in-store event or more traditional means of advertising, but due to advances in technology, it really helps leveraging on it to create an innovative and branded experience. Where brand control is the key, there are certainly some brands that have excelled.

In the realm of touch technology, ThreeSixty Marketing Inc has been introducing new innovations that will suit every brand campaigns. From partnering with other consumer brands and now with the leading cosmetic brand REVLON, customers can now interact with the brand in a totally new level. Customers can now play with colors till they find the right shade that fits their complexion without messing the already made-up look they have before visiting the store. So next time you will go out make-up shopping don't forget to visit REVLON's animation at at SM Makati, SM North EDSA, SM Megamall for this unique experience.

Finding ways to innovate with regard to marketing results in stand out, memorable campaigns. With technology excelling so quickly, there are constantly new opportunities available. It is up to the brands, agencies and technology partners to devise ways in which marketing opportunities can be formed specifically for the brand’s identity and audience, to drive recognition and commerce forward.