Design + Marketing

Quench your car's thirst by Shell's V-Power fuel. Developed to cater to the high now found it's way to the pumps of 34,000 Shell gasoline stations worldwide. And in marking it's success, Pilipinas Shell open its doors to the flat-out door of Shell V-Power. 

 Everybody almost skip breathing when they saw the line of Italian supercars.

Ferrari F575


Maserati Gran Turismo S.

I guess most of you (if not all) heard of Real Living Magazine published by Summit Media. It's the country's best-selling home magazine that provides inspiration to would-be homeowners, aspiring interior designers or to those who are looking to have their dream homes into a reality through its makeover sessions and easy-to-do-practical tips.

 Real Living booth at Manila FAME at SMX Convention Center held last April 16-19, 2011. This one is designed by Gwyn Guanzon. So simple yet so fab. As an accent to the subtle effect and to add up some life, they use Interactive Step projection as part of the floor's artwork. So sorry for not having a close-up shot of the system, that's the blue thing on the side.)

A theme that says Real Living

 Picture Source: Real Living

GlaxoSmithKline recently concluded it's month-long Heart Congress. GSK offers the latest developments in science and public outreach in the field of cardiovascular health.

 

The Heart Congress emphasize on the complementary nature of science and public outreach and strives to spread the message that through individual, community and patient care interventions, the growing epidemic of cardiovascular disease in developing countries can be prevented. The conference hosted leading presenters that showcased key clinical, research and public health issues perspectives on cardiovascular disease.

Such conventions are normally treated as boring and monotonous. This is one of the reason why Think Ideas collaborate with ThreeSixty Marketing Inc in providing a cardiovascular related activity that definitely add some zest and excitement to the event. Our heart deserves a good exercise and that is what I Trixx Interactive System - Interactive Step provides.

The long cue of doctors, med reps and participants indicates that the system serves it's purpose.

And this is how we install the system

 "GSK Philippines president and managing director Roberto Taboada said the voluntary latest price cuts are in line with the government’s objectives to improve patient access to quality medicines. This also continues the company’s ongoing efforts to make its globally trusted medicines more affordable to Filipino patients." source 

Smart launched Smart Buddy LahatTxt Combo 30 Share the "Moment" by throwing a party at the 7th High Club (Bonifacio High Street Taguig City). They featured the most sought after football players of Team AZKAL - Phil and James Younghusband.

This Reality Game is a mix of traditional and digital platform. Every week, there will be a question posted on Facebook and announced by DJs on radio programs nationwide. Smart subscriber will be asked to share their special “Moment” and how they intend to share it, whether via mobile call, SMS or posting on the internet.

Having a trendy place with great aesthetics for a fab event requires an innovative approach. With this mantra in mind, Beyond Events Inc in cooperation with ThreeSixty Marketing Inc recreate the football field as the events focal point.

The main entrance before the event
Interactive Soccer Game welcomes the guests

 It is often a challenge for brands to innovate themselves every time they launch a new product. Most often they jump on board the online  bandwagon by building Facebook applications or being visible on popular social media sites. These allows the brand to create a transparent and relax connection to it's clients.

The digital platform, in general, has provided brands the opportunity to connect with customers but it often lack control. For certain initiatives or messages, maintaining a higher level of control can be necessary to provide a more branded experience. In the past this may have implied an in-store event or more traditional means of advertising, but due to advances in technology, it really helps leveraging on it to create an innovative and branded experience. Where brand control is the key, there are certainly some brands that have excelled.

In the realm of touch technology, ThreeSixty Marketing Inc has been introducing new innovations that will suit every brand campaigns. From partnering with other consumer brands and now with the leading cosmetic brand REVLON, customers can now interact with the brand in a totally new level. Customers can now play with colors till they find the right shade that fits their complexion without messing the already made-up look they have before visiting the store. So next time you will go out make-up shopping don't forget to visit REVLON's animation at at SM Makati, SM North EDSA, SM Megamall for this unique experience.

Finding ways to innovate with regard to marketing results in stand out, memorable campaigns. With technology excelling so quickly, there are constantly new opportunities available. It is up to the brands, agencies and technology partners to devise ways in which marketing opportunities can be formed specifically for the brand’s identity and audience, to drive recognition and commerce forward.